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Our Workshop Options
Scientific Engagement:
Half Day Workshop
You have hired a knowledgeable and talented medical team. In addition to their deep knowledge of the therapeutic area and product, there are some important skills to ensure your team’s scientific engagements provide value to both healthcare providers (HCPs) and the company. In this workshop, your team will learn active listening skills and how to communicate clearly and concisely in a way that meets Healthcare Professionals' (HCP) needs while aligning with the company’s scientific messaging.
The Overview
This introductory and highly interactive face-to-face workshop introduces four key principles of effective scientific engagement in an easy-to-remember engagement tool. Participants apply these principles in practice exercises and a realistic case scenario that is tailored to the organization.
Scientific Engagement: Full Day Workshop
You have hired a knowledgeable and talented medical team. In addition to their deep knowledge of the therapeutic area and product, there are some important skills required to ensure your team’s scientific engagements provide value to both healthcare providers (HCPs) and the company. In this workshop, your team will learn active listening skills and how to communicate clearly and concisely in a way that meets Healthcare Professionals; (HCP) needs while aligning with the company’s scientific messaging.
The Overview
This highly interactive face-to-face workshop reviews best practices for pre-call planning and introduces the four key principles of effective scientific engagement in an easy-to-remember engagement tool. We provide an immersive practice experience where there is time to apply each of the key principles separately in practice exercises and then together in realistic case scenarios tailored to the organization. The day concludes with a discussion of post-call follow up, including how to report HCP insights.
Scientific Engagement: Virtual Workshop
You have hired a knowledgeable and talented medical team. In addition to their deep knowledge of the therapeutic area and product, there are some important skills required to ensure your team’s scientific engagements provide value to both healthcare providers (HCPs) and the company. In this workshop, your team will learn active listening skills and how to communicate clearly and concisely in a way that meets Healthcare Professionals & (HCP) needs while aligning with the company’s scientific messaging.
The Overview
This highly interactive virtual workshop, conducted in three sessions, reviews best practices for pre-call planning and introduces the four key principles of effective scientific engagement in an easy-to-remember engagement tool. We provide an immersive practice experience where there is time to apply each of the key principles separately and then together in realistic case scenarios tailored to the organization with coaching and feedback from facilitators. The workshop concludes with a discussion of post-call follow up, including how to report HCP insights.
A Coaching System for Medical Leaders to Drive Scientific Engagement
The Level Five Coaching SystemTM is not just another field training program. It is a disciplined process and a set of skills and tools that arm frontline Medical Leaders to drive effective scientific engagement skills through ongoing coaching and development of their Medical Science Liaison (MSL) teams. The primary objective is to increase the percentage of Level 4 and 5 quality scientific interactions that create value for Healthcare Providers (HCPs). The system leads to marked improvement in MSL performance metrics.
Until now it has been difficult to measure the effectiveness of MSLs’ scientific engagements. There has been a lack of a common language for what good looks like and a coachable model
of excellence that would create value for the HCP. In our own experience working with scores of MSLs and their leaders, who were equally frustrated with knowing how to get there, we discovered three disturbing realities:
Why It Is Needed
Scrap & Waste Factor
A very high percentage of scientific engagement calls to do not create true value for the HCP. When asked if they would have paid for the call, the answer was often “no”.
Leading vs. Lagging Indicators
Medical Leaders struggle to know how to manage leading indicators and instead tend to rely on customer satisfaction surveys to identify MSL impact.
Less is More
Many times, there is a misplaced focus on call quantity and frequency versus call quality. Better to have 6 quality interactions in a week versus 10 of questionable value.
